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LOKAL / Advertising rules / Alaska

Alaska REC12 AAC 64Read at the source

Real estate advertising rules in Alaska

Licensees must include the brokerage name as registered with the Commission on all advertising, team or not, and the brokerage's principal office name must be identifiable to the public.

What has to be on the post

The part that is easy to get wrong

Alaska lists social media platforms explicitly alongside signs and business cards, and applies the rule even to licensee recruitment ads.

The numbers, in one place

Alaska advertising requirements, in figures
1requirement Alaska REC puts on the ad itself
51US jurisdictions LOKAL carries, read at the source
15of them set a text SIZE rule, not just a mention
2require the licence number on the advertisement
no ratioAlaska fixes no size ratio between the two
2026the year this rule was last read at the source
29 %of US jurisdictions turn this into a measurable size rule
14,853US markets LOKAL can pre-fill, down to the ZIP code
$29a month for the tool that checks this before you post

A worked example, and why one template cannot do it

Two states contradict each other outright, and it is the clearest case study of why this matters. Texas asks for the broker name at 50 % of the largest agent contact text; Illinois asks for 100 %. A layout built for Texas is therefore non-compliant in Illinois, and the difference is not a missing word but a font size. That result is only visible if something measures the pixels after drawing them, which is what LOKAL does before you post.

Where this comes from

Alaska REC, 12 AAC 64. Read the rule at the source

Your state regulator is not the only one with a say. These federal sources apply on top of 12 AAC 64, and no state commission will remind you of them:

LOKAL reproduces published regulator guidance and checks what it draws against it. It is not legal advice, and it does not replace your broker's review.

LOKAL checks this on the image, not on a form.

Pick your market, set your signature once, and LOKAL measures what it actually drew against 12 AAC 64 before you post. It carries all 51 US jurisdictions.

Open the generator for Alaska

Other jurisdictions

AlabamaArizonaArkansasDelawareIllinoisAll 51 jurisdictions

Questions

What must appear on a real estate ad in Alaska?
Under 12 AAC 64, Alaska REC requires the licensed name of your brokerage. Licensees must include the brokerage name as registered with the Commission on all advertising, team or not, and the brokerage's principal office name must be identifiable to the public.
Does a social media post count as advertising in Alaska?
Alaska lists social media platforms explicitly alongside signs and business cards, and applies the rule even to licensee recruitment ads.
Is there a size requirement in Alaska?
Alaska sets no size or prominence ratio between the brokerage name and your own. The mention has to be there and be readable; how big it is relative to your name is not fixed by 12 AAC 64.

How this page is written and checked

Written by the engineering team at INEYA Studio, the software studio that builds LOKAL. The Alaska rule on this page was read at Alaska REC's own published text in 2026, not summarised from a third party.

It is checked automatically on every build against the compliance table the product itself applies: 12 AAC 64 appears on this page only because LOKAL enforces exactly that rule when it draws your image. A page that claimed a requirement the product does not check would fail the build.

Reviewed by the engineering team at INEYA Studio on 2026-09-17, and re-checked automatically on every deployment. Found something out of date? Tell us and we will correct it.