Which states set a size rule on the brokerage name?

California (B&P Code 10140.6), Delaware (24 Del. Admin. Code 2900-8.0), Illinois (68 Ill. Adm. Code 1450.715), Minnesota (Minn. Stat. 82.69), Mississippi (Miss. Admin. Code 30-1601), Nebraska (Title 299, Ch. 2), New Jersey (N.J.A.C. 11:5-6.1), North Dakota (N.D.A.C. 70-02-03-02.1), Ohio (ORC 4735.16), Oklahoma (OAC 605:10-9-4), Pennsylvania (49 Pa. Code 35.305), Tennessee (Tenn. Comp. R. & Regs. 1260-02-.12), Texas (TREC 535.155), Vermont (Vermont REC Administrative Rules), West Virginia (W. Va. C.S.R. 174-1-17). These are the rules a template cannot satisfy by accident, because they are about how big the text is drawn, not whether it is present.

Which states require the licence number on the ad itself?

California, Nevada. Everywhere else the licence number is good practice but is not required by the advertising rule.

Which states want a brokerage phone rather than your mobile?

Delaware, District of Columbia, Georgia, Louisiana, New Mexico, New York, Pennsylvania, Tennessee, West Virginia. The point of the rule is that a consumer can reach the firm without going through the agent, so a personal mobile does not satisfy it.

Is a market-update post on Instagram advertising?

In every covered jurisdiction the rule is written for advertising in any medium, and a post that invites a consumer to contact you is advertising. Some states let the disclosures live on a directly linked profile; putting them inside the image is never the riskier choice.

LOKAL / Advertising rules

51 jurisdictionsRead at the sourceUpdated 2026-09-17

US real estate advertising rules, state by state

Every US state and the District of Columbia tells you what must appear on a real estate advertisement. Two of them go further and set a text size ratio, which is why one template cannot be compliant everywhere: Texas wants the broker name at least half the size of yours, Illinois at least the same size. Below is what each regulator asks, with the rule reference and a link to the source.

What each jurisdiction requires on a real estate advertisement
Jurisdiction	Brokerage name	Licence no.	Brokerage contact	Size rule	Rule
Alabama	Yes	no	no	none	Ala. Code 34-27-36(a)(15)
Alaska	Yes	no	no	none	12 AAC 64
Arizona	Yes	no	no	none	A.A.C. R4-28-502(E)
Arkansas	Yes	no	no	none	AREC Reg. 10.5
California	Yes	Yes	no	Licence no. not smaller than smallest text	B&P Code 10140.6
Colorado	Yes	no	no	none	4 CCR 725-1, Rule 6.10
Connecticut	Yes	no	no	none	Conn. Agencies Regs. 20-328-5a
Delaware	Yes	no	Yes	Broker name at least 100% of yours	24 Del. Admin. Code 2900-8.0
District of Columbia	Yes	no	Yes	none	17 DCMR 2615 & 2609
Florida	Yes	no	no	none	61J2-10.025
Georgia	Yes	no	Yes	none	Ga. Comp. R. & Regs. 520-1-.09
Hawaii	Yes	no	no	none	Haw. Code R. 16-99-11
Idaho	Yes	no	no	none	Idaho Code 54-2053 / IDAPA 33.01.01
Illinois	Yes	no	no	Broker name at least 100% of yours	68 Ill. Adm. Code 1450.715
Indiana	Yes	no	no	none	876 IAC 8-1-8
Iowa	Yes	no	no	none	Iowa Admin. Code 193E-10.1
Kansas	Yes	no	no	none	K.A.R. 86-3-7 / K.S.A. 58-3086
Kentucky	Yes	no	no	none	201 KAR 11:105
Louisiana	Yes	no	Yes	none	LAC 46:LXVII, Ch. 25
Maine	Yes	no	no	none	02-039 C.M.R. ch. 410
Maryland	Yes	no	no	none	Md. Bus. Occ. & Prof. 17-534
Massachusetts	Yes	no	no	none	254 CMR 3.00
Michigan	Yes	no	no	none	MCL 339.2512e
Minnesota	Yes	no	no	Broker name at least 100% of yours	Minn. Stat. 82.69
Mississippi	Yes	no	no	Broker name at least 100% of yours	Miss. Admin. Code 30-1601
Missouri	Yes	no	no	none	20 CSR 2250-8.070
Montana	Yes	no	no	none	ARM 24.210.641
Nebraska	Yes	no	no	Broker name at least 100% of yours	Title 299, Ch. 2
Nevada	Yes	Yes	no	none	NAC 645.610 / NRS 645.315
New Hampshire	Yes	no	no	none	Rea 404.05(b) / RSA 331-A:16
New Jersey	Yes	no	no	Broker name at least 100% of yours	N.J.A.C. 11:5-6.1
New Mexico	Yes	no	Yes	none	16.61.32.8 NMAC
New York	Yes	no	Yes	none	19 NYCRR 175.25
North Carolina	Yes	no	no	none	21 NCAC 58A .0105
North Dakota	Yes	no	no	Broker name at least 100% of yours	N.D.A.C. 70-02-03-02.1
Ohio	Yes	no	no	Broker name at least 100% of yours	ORC 4735.16
Oklahoma	Yes	no	no	Broker name at least 50% of yours	OAC 605:10-9-4
Oregon	Yes	no	no	none	OAR 863-015-0125(4)
Pennsylvania	Yes	no	Yes	Broker name at least 100% of yours	49 Pa. Code 35.305
Rhode Island	Yes	no	no	none	R.I. Real Estate Regulations
South Carolina	Yes	no	no	none	S.C. Code 40-57-135
South Dakota	Yes	no	no	none	SDCL 36-21A-72
Tennessee	Yes	no	Yes	Broker name at least 100% of yours	Tenn. Comp. R. & Regs. 1260-02-.12
Texas	Yes	no	no	Broker name at least 50% of yours	TREC 535.155
Utah	Yes	no	no	none	Utah Admin. Code R162-2f-401h
Vermont	Yes	no	no	Broker name at least 100% of yours	Vermont REC Administrative Rules
Virginia	Yes	no	no	none	18VAC135-20-190
Washington	Yes	no	no	none	RCW 18.85 / WAC 308-124
West Virginia	Yes	no	Yes	Broker name at least 50% of yours	W. Va. C.S.R. 174-1-17
Wisconsin	Yes	no	no	none	Wis. Stat. 452.136(2)(a)
Wyoming	Yes	no	no	none	Wyo. Stat. 33-28-119

LOKAL reproduces published regulator guidance and checks what it draws against it. It is not legal advice, and it does not replace your broker's review.

The result this changes, in one worked example

Texas asks for the broker name at 50 % of the largest agent contact text. Illinois asks for 100 %. Those two rules cannot both be satisfied by one layout, and the difference is a font size rather than a missing word, so no checklist catches it. Of the 51 jurisdictions below, 29 % turn the requirement into something measurable in pixels; the rest ask only that the mention be present and readable.

Federal rules apply on top of your state's

Your state commission is not the only authority with a say, and it will not remind you of the others:

Or let the tool measure it for you.

LOKAL draws your signature into the image and checks the pixels against your own state's rule before you post. Same table, applied.

Open the generator

Questions

Which states set a size rule on the brokerage name?: California (B&P Code 10140.6), Delaware (24 Del. Admin. Code 2900-8.0), Illinois (68 Ill. Adm. Code 1450.715), Minnesota (Minn. Stat. 82.69), Mississippi (Miss. Admin. Code 30-1601), Nebraska (Title 299, Ch. 2), New Jersey (N.J.A.C. 11:5-6.1), North Dakota (N.D.A.C. 70-02-03-02.1), Ohio (ORC 4735.16), Oklahoma (OAC 605:10-9-4), Pennsylvania (49 Pa. Code 35.305), Tennessee (Tenn. Comp. R. & Regs. 1260-02-.12), Texas (TREC 535.155), Vermont (Vermont REC Administrative Rules), West Virginia (W. Va. C.S.R. 174-1-17). These are the rules a template cannot satisfy by accident, because they are about how big the text is drawn, not whether it is present.
Which states require the licence number on the ad itself?: California, Nevada. Everywhere else the licence number is good practice but is not required by the advertising rule.
Which states want a brokerage phone rather than your mobile?: Delaware, District of Columbia, Georgia, Louisiana, New Mexico, New York, Pennsylvania, Tennessee, West Virginia. The point of the rule is that a consumer can reach the firm without going through the agent, so a personal mobile does not satisfy it.
Is a market-update post on Instagram advertising?: In every covered jurisdiction the rule is written for advertising in any medium, and a post that invites a consumer to contact you is advertising. Some states let the disclosures live on a directly linked profile; putting them inside the image is never the riskier choice.

How this table is built and checked

Written by the engineering team at INEYA Studio, the software studio that builds LOKAL. Every rule below was read at the regulator's own published text in 2026, never summarised from a third party, and a jurisdiction nobody has read stays blank rather than being guessed at.

Reviewed by the engineering team at INEYA Studio on 2026-09-17, and re-checked automatically on every deployment: this table is generated from the same compliance data the product applies when it draws an image, so a page cannot claim a requirement the product does not enforce.