TRECTREC 535.155Read at the source
Real estate advertising rules in Texas
Every ad must carry the licence holder's name and the broker's name, both readily noticeable. The broker's name must be at least half the size of the largest agent, associated-broker or team contact information in the ad.
What has to be on the post
- your own name, as it appears on your licence
- the licensed name of your brokerage
TREC 535.155 is a SIZE rule, not just a mention: the brokerage name must be drawn at least 50% the size of the largest agent contact text in the ad. A layout that satisfies a lighter state fails here.
The part that is easy to get wrong
For social media, TREC 535.155(c) lets the disclosures live on a directly linked profile page instead of inside every post. Putting them in the image is the safer of the two, never the riskier.
The numbers, in one place
| 2 | requirements TREC puts on the ad itself |
|---|---|
| 51 | US jurisdictions LOKAL carries, read at the source |
| 15 | of them set a text SIZE rule, not just a mention |
| 2 | require the licence number on the advertisement |
| 50 % | the minimum size of the broker name against yours here |
| 2026 | the year this rule was last read at the source |
| 29 % | of US jurisdictions turn this into a measurable size rule |
| 14,853 | US markets LOKAL can pre-fill, down to the ZIP code |
| $29 | a month for the tool that checks this before you post |
A worked example, and why one template cannot do it
Two states contradict each other outright, and it is the clearest case study of why this matters. Texas asks for the broker name at 50 % of the largest agent contact text; Illinois asks for 100 %. A layout built for Texas is therefore non-compliant in Illinois, and the difference is not a missing word but a font size. That result is only visible if something measures the pixels after drawing them, which is what LOKAL does before you post, using the 50 % Texas requires.
Where this comes from
TREC, TREC 535.155. Read the rule at the source
Your state regulator is not the only one with a say. These federal sources apply on top of TREC 535.155, and no state commission will remind you of them:
- HUD, fair housing advertising and marketing
- FTC endorsement guides, for posts that carry a claim
- CFPB, when a post mentions rates or financing
LOKAL reproduces published regulator guidance and checks what it draws against it. It is not legal advice, and it does not replace your broker's review.
LOKAL checks this on the image, not on a form.
Pick your market, set your signature once, and LOKAL measures what it actually drew against TREC 535.155 before you post. It carries all 51 US jurisdictions.
Open the generator for TexasOther jurisdictions
Questions
- What must appear on a real estate ad in Texas?
- Under TREC 535.155, TREC requires your own name, as it appears on your licence; the licensed name of your brokerage. Every ad must carry the licence holder's name and the broker's name, both readily noticeable. The broker's name must be at least half the size of the largest agent, associated-broker or team contact information in the ad.
- Does a social media post count as advertising in Texas?
- For social media, TREC 535.155(c) lets the disclosures live on a directly linked profile page instead of inside every post. Putting them in the image is the safer of the two, never the riskier.
- Is there a size requirement in Texas?
- TREC 535.155 is a SIZE rule, not just a mention: the brokerage name must be drawn at least 50% the size of the largest agent contact text in the ad. A layout that satisfies a lighter state fails here.
How this page is written and checked
Written by the engineering team at INEYA Studio, the software studio that builds LOKAL. The Texas rule on this page was read at TREC's own published text in 2026, not summarised from a third party.
It is checked automatically on every build against the compliance table the product itself applies: TREC 535.155 appears on this page only because LOKAL enforces exactly that rule when it draws your image. A page that claimed a requirement the product does not check would fail the build.
Reviewed by the engineering team at INEYA Studio on 2026-09-17, and re-checked automatically on every deployment. Found something out of date? Tell us and we will correct it.