Iowa Real Estate CommissionIowa Admin. Code 193E-10.1Read at the source
Real estate advertising rules in Iowa
The firm or trade name must be conspicuously displayed exactly as registered with the Commission, abbreviations are not permitted, immediately preceding or immediately following the licensee's name or the team name.
What has to be on the post
- the licensed name of your brokerage
Iowa Admin. Code 193E-10.1 requires the brokerage name to sit immediately next to your own name, so the two cannot be split across the layout.
The part that is easy to get wrong
Iowa is not about size but POSITION: the firm name has to sit right next to your name, not elsewhere on the piece. LOKAL draws them on adjacent lines in the same block.
The numbers, in one place
| 1 | requirement Iowa Real Estate Commission puts on the ad itself |
|---|---|
| 51 | US jurisdictions LOKAL carries, read at the source |
| 15 | of them set a text SIZE rule, not just a mention |
| 2 | require the licence number on the advertisement |
| no ratio | Iowa fixes no size ratio between the two |
| 2026 | the year this rule was last read at the source |
| 29 % | of US jurisdictions turn this into a measurable size rule |
| 14,853 | US markets LOKAL can pre-fill, down to the ZIP code |
| $29 | a month for the tool that checks this before you post |
A worked example, and why one template cannot do it
Two states contradict each other outright, and it is the clearest case study of why this matters. Texas asks for the broker name at 50 % of the largest agent contact text; Illinois asks for 100 %. A layout built for Texas is therefore non-compliant in Illinois, and the difference is not a missing word but a font size. That result is only visible if something measures the pixels after drawing them, which is what LOKAL does before you post.
Where this comes from
Iowa Real Estate Commission, Iowa Admin. Code 193E-10.1. Read the rule at the source
Your state regulator is not the only one with a say. These federal sources apply on top of Iowa Admin. Code 193E-10.1, and no state commission will remind you of them:
- HUD, fair housing advertising and marketing
- FTC endorsement guides, for posts that carry a claim
- CFPB, when a post mentions rates or financing
LOKAL reproduces published regulator guidance and checks what it draws against it. It is not legal advice, and it does not replace your broker's review.
LOKAL checks this on the image, not on a form.
Pick your market, set your signature once, and LOKAL measures what it actually drew against Iowa Admin. Code 193E-10.1 before you post. It carries all 51 US jurisdictions.
Open the generator for IowaOther jurisdictions
Questions
- What must appear on a real estate ad in Iowa?
- Under Iowa Admin. Code 193E-10.1, Iowa Real Estate Commission requires the licensed name of your brokerage. The firm or trade name must be conspicuously displayed exactly as registered with the Commission, abbreviations are not permitted, immediately preceding or immediately following the licensee's name or the team name.
- Does a social media post count as advertising in Iowa?
- Iowa Real Estate Commission writes its rule for advertising in any medium, and a market-update post that invites contact is advertising. The safest place for the disclosures is inside the image itself, because a caption can be truncated and a bio can be missed.
- Is there a size requirement in Iowa?
- Iowa Admin. Code 193E-10.1 requires the brokerage name to sit immediately next to your own name, so the two cannot be split across the layout.
- Anything easy to get wrong in Iowa?
- Iowa is not about size but POSITION: the firm name has to sit right next to your name, not elsewhere on the piece. LOKAL draws them on adjacent lines in the same block.
How this page is written and checked
Written by the engineering team at INEYA Studio, the software studio that builds LOKAL. The Iowa rule on this page was read at Iowa Real Estate Commission's own published text in 2026, not summarised from a third party.
It is checked automatically on every build against the compliance table the product itself applies: Iowa Admin. Code 193E-10.1 appears on this page only because LOKAL enforces exactly that rule when it draws your image. A page that claimed a requirement the product does not check would fail the build.
Reviewed by the engineering team at INEYA Studio on 2026-09-17, and re-checked automatically on every deployment. Found something out of date? Tell us and we will correct it.