What must appear on a real estate ad in Pennsylvania?

Under 49 Pa. Code 35.305, PA Real Estate Commission requires the licensed name of your brokerage; a phone number or address for the BROKERAGE itself, not your personal mobile. An advertisement by an associate broker or salesperson must carry the business name AND telephone number of the employing broker, and those names and telephone numbers must be of equal size.

Does a social media post count as advertising in Pennsylvania?

PA Real Estate Commission writes its rule for advertising in any medium, and a market-update post that invites contact is advertising. The safest place for the disclosures is inside the image itself, because a caption can be truncated and a bio can be missed.

LOKAL / Advertising rules / Pennsylvania

PA Real Estate Commission49 Pa. Code 35.305Read at the source

Real estate advertising rules in Pennsylvania

An advertisement by an associate broker or salesperson must carry the business name AND telephone number of the employing broker, and those names and telephone numbers must be of equal size.

What has to be on the post

the licensed name of your brokerage
a phone number or address for the BROKERAGE itself, not your personal mobile

49 Pa. Code 35.305 is a SIZE rule, not just a mention: the brokerage name must be drawn at least 100% the size of the largest agent contact text in the ad. A layout that satisfies a lighter state fails here.

The part that is easy to get wrong

Pennsylvania is one of the states where the size rule cuts both ways: equal size, not merely visible. LOKAL draws the brokerage as the lead line so the requirement is met by construction.

The numbers, in one place

Pennsylvania advertising requirements, in figures
2	requirements PA Real Estate Commission puts on the ad itself
51	US jurisdictions LOKAL carries, read at the source
15	of them set a text SIZE rule, not just a mention
2	require the licence number on the advertisement
100 %	the minimum size of the broker name against yours here
2026	the year this rule was last read at the source
29 %	of US jurisdictions turn this into a measurable size rule
14,853	US markets LOKAL can pre-fill, down to the ZIP code
$29	a month for the tool that checks this before you post

A worked example, and why one template cannot do it

Two states contradict each other outright, and it is the clearest case study of why this matters. Texas asks for the broker name at 50 % of the largest agent contact text; Illinois asks for 100 %. A layout built for Texas is therefore non-compliant in Illinois, and the difference is not a missing word but a font size. That result is only visible if something measures the pixels after drawing them, which is what LOKAL does before you post, using the 100 % Pennsylvania requires.

Where this comes from

PA Real Estate Commission, 49 Pa. Code 35.305. Read the rule at the source

Your state regulator is not the only one with a say. These federal sources apply on top of 49 Pa. Code 35.305, and no state commission will remind you of them:

LOKAL reproduces published regulator guidance and checks what it draws against it. It is not legal advice, and it does not replace your broker's review.

LOKAL checks this on the image, not on a form.

Pick your market, set your signature once, and LOKAL measures what it actually drew against 49 Pa. Code 35.305 before you post. It carries all 51 US jurisdictions.

Open the generator for Pennsylvania

Other jurisdictions

Oregon Rhode Island South Carolina Oklahoma Texas All 51 jurisdictions

Questions

What must appear on a real estate ad in Pennsylvania?: Under 49 Pa. Code 35.305, PA Real Estate Commission requires the licensed name of your brokerage; a phone number or address for the BROKERAGE itself, not your personal mobile. An advertisement by an associate broker or salesperson must carry the business name AND telephone number of the employing broker, and those names and telephone numbers must be of equal size.
Does a social media post count as advertising in Pennsylvania?: PA Real Estate Commission writes its rule for advertising in any medium, and a market-update post that invites contact is advertising. The safest place for the disclosures is inside the image itself, because a caption can be truncated and a bio can be missed.
Is there a size requirement in Pennsylvania?: 49 Pa. Code 35.305 is a SIZE rule, not just a mention: the brokerage name must be drawn at least 100% the size of the largest agent contact text in the ad. A layout that satisfies a lighter state fails here.
Anything easy to get wrong in Pennsylvania?: Pennsylvania is one of the states where the size rule cuts both ways: equal size, not merely visible. LOKAL draws the brokerage as the lead line so the requirement is met by construction.

How this page is written and checked

Written by the engineering team at INEYA Studio, the software studio that builds LOKAL. The Pennsylvania rule on this page was read at PA Real Estate Commission's own published text in 2026, not summarised from a third party.

It is checked automatically on every build against the compliance table the product itself applies: 49 Pa. Code 35.305 appears on this page only because LOKAL enforces exactly that rule when it draws your image. A page that claimed a requirement the product does not check would fail the build.

Reviewed by the engineering team at INEYA Studio on 2026-09-17, and re-checked automatically on every deployment. Found something out of date? Tell us and we will correct it.